Pay for Attention, not Time

There's a quiet truth at the heart of every organisation: people are paid for their presence, but what we really need is their attention.

What is Mindfulness?

Mindfulness is the practice of choosing an object of your attention, and then deliberately focussing on it.

You might say that you do this all the time. When you are watching Netflix, aren't you keeping your attention on the movie or series that you are watching? Does this mean that watching Netflix is mindfulness? Sure. Why not. Let's say that watching Netflix is mindfulness. Does that mean that every time you slob out on the couch after a hard day at work and watch something on Netflix you are being mindful? That would be nice, as we know that mindfulness has lots of benefits, but, unfortunately, it is not the case.

Woo Woo or Wahoo! ?

The instructions for how to carry out Mindfulness practice in a form that would be recognisable to anyone who has tried Mindfulness have been available in writing for over 2,000 years. These instructions, found in ancient Buddhist texts, have been reintroduced to the western world for over 60 years. So why is it only recently that Mindfulness has become a thing? The answer is not what you would expect.

Quality Counts, Right?

Yeah. It counts. But not the most. With Mindfulness quantity wins every time. Not just any kind of quantity either. Regularity. That's the quantity that hits the spot. The key to tapping into the potential Mindfulness offers is to create a habitual practice where you prioritise regularity over any other metric, including quality and length.

Is Mindfulness Dangerous?

This is not an uncommon question. At first glance we would have to think that sitting paying attention to your breath is one of the least dangerous activities you could undertake. Walking to the photocopier probably involves more hazard than that. However, that is not the full story.

The Missing Piece

Perhaps the next self-help book that should be written is how to cope with the flood of self-help books that are already written. But it probably already exists. In fact, a book on any form of self-help already exists; and a YouTube channel; and a Facebook group; and a podcast; and so on. With all this information available in so many forms, how come we are not all perfected by now? There's a piece missing. That's why.

Why Is Mindfulness Popular?

Mindfulness is not just another fad or marketing ploy. Mindfulness is popular today because of two circumstances in the West that came together at the right time. One social and the other technological.